Where AI pays: a checklist for non-tech businesses
Ten steps that take you from "we should be using AI" to one specific job, tested and measured. No technical knowledge needed.
- List the questions customers ask you most
Check the inbox, the phone log and the front desk. Ten questions usually cover most of the volume.
- List the documents your staff read or retype
Forms, invoices, orders, enquiries. Anything read by a person and typed into a system.
- List the messages your staff write again and again
Quotes, confirmations, follow-ups, replies to reviews.
- Put each one through three tests
Does it repeat? Do we already hold the information needed? Could a person check the answer? Keep only those that pass all three.
- Estimate the hours each takes in a month
Rough is fine. You are ranking, not auditing.
- Choose one with many hours and little harm when wrong
A wrong booking time is fixable. A wrong medical or legal answer is not. Start where mistakes are cheap.
- Decide what always goes to a person
Complaints, exceptions, anything sensitive. Write the rule down before you build.
- Ask where customer information is processed and kept
Which company, which country, and whether it is used to train anything. Get the answer in writing.
- Test it on past examples first
Run it against last month's real enquiries and compare with what your staff actually replied.
- Measure it every month
Hours saved, mistakes, complaints. If the number is not moving, change it or switch it off.
Want a second pair of eyes on your answers? Thirty minutes with a senior engineer, free, and you leave with a written plan.
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